Local
SEO
The process of
improving the position of a website in Local Search Results in the Search
Engine Results Page is called Local SEO.
Importance
of Local SEO
Everyone know that
people use Google to find results for their needs. But the real fact is,
approximately 90% of the searchers use Google to find the address, Phone Number
and other contact details of a shop, Organization and more. The searchers can
obtain the required details in the Local Results part of SERP itself .
Your Business and
website will be listed in the Local Rankings if you do Local SEO for your
Website.
How
to place your website top in Local Listing?
It is similar to doing
Global SEO for your website but you need to do concentrate in some other tasks like acquiring positive Customer Reviews and
others which are considered as Local Ranking Factors.
Google lists the
websites in Result pages based onn the facors as follows:
·
Distance Score
·
Local Prominence Score
In case of Distance
Score, when anyone enters a Business , Google displays results based on the
distance and displays the result nearer to the searcher. For Example, Assume you
are in Coimbatore and looking for WebDesigning Companies. If you search the term by entering Website Designing
Companies in Google Search, it will display the web designing concerns in
Coimbatore and some firms in Local Listings which are located nearer to you. It
will be modified when you look for the same in other location.
Unlike Distance Score,
most of the Local SEO Ranking factors come under the category of Local
Prominence Score. Every Local Business Owners can place their website top in
Local Ranking with the factors.
Some common and important
factors are discussed here:
Better
user Interaction
Google considers the
user interaction for local Ranking as you offered by submitting the name,
address and other details of your Business in directories and other local listings
which enable customers to find you
online very easily.
Citation
Similar to directory
submission which will acquire a link for your website, submit your website and
enter the required details like name of your Business, address contact number
and others in a High PR Value local listing directories empower your website to
stand top in the Local Results in SERP.
We suggest some
citations for your Business to submit your Websites:
·
Local Business Listings
·
Industry Directories
·
Industry Memberships
Customer
Reviews
Customer reviews can be
considered as the digital version of word of mouth publicity because new
customers buy a product or visit your store by considering the reviews given by
your existing customers.
The customer reviews
also help your Business to list in local SEO Rankings. Google considers the
customer words like Good, Excellent and others in customer reviews to rank well
your website in Local Rankings.
Hence a star given by
your customers can make your website a star in the Local Rankings.
Google
My Business
The well known Business
platform offered by Google which makes your website to rank in Local Ranking in
SERP. All you need is to create an account in Google My Business and enter all
necessary details for your Business with an attractive description. It will be
then analyzed by Google to get better local ranking.
Blogging
for Local SEO
Similar to Global SEO, Blogging also helps you to acquire links for your site and helps you to get
better Local Ranking. Posting useful contents regarding your Business with
elaborating your services enhances the chances for your firm to present top in
Local Rankings.
Besides this, The age
of your Business, PR Value of your website, number of local listings your
website is listing in and the PR Value of the listing site are considered by
Google to list your Business in the local Ranking.
